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Know Your Charity.
Make sure you have the exact name of the organization. Some charities
or charity Web sites have names that sound similar and you need to make
sure it's a legitimate nonprofit. Before you give online you should
be familiar with the name and reputation of the charity you intend to
support.[...]
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Give to Legitimate Charities.
Only give to charities recognized by the appropriate governmental body
in their respective country. Look for the charity to explain their tax
exempt nonprofit (NGO) status in a FAQ or similar area of their Web
site. You should also be aware that some advocacy organizations are
not allowed by law to issue tax deductible receipts, you may still wish
to support their work, however our advice is to understand before you
make the gift what type of tax receipt you can expect.
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Feel Free to Ask Questions.
Any legitimate charity seeking your support via the Internet or offline
will give you ample opportunities to ask questions and to learn about
their mission. In the US you can learn a lot about a charity by ask
for the document the charity files with IRS each year called the 990
Form. Nonprofit organizations are required by law to provide this information
when asked. If you prefer you can find a copy already posted online
at http://www.guidestar.org
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Give Safely.
Make sure the charity site uses encryption technology that ensures appropriate
security for online donations and data transmission. Before entering
any information you consider sensitive (i.e. credit card number, personal
identification data, etc), verify that the page requesting your credit
card information is secure (encrypted). The letters https:// rather
than http:// should precede the page's URL and/or there should be
an unbroken key or padlock symbol located in the corner of the web browser.
If in doubt contact the charity by telephone or by e-mail before you
provide the information online.
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Consider Giving Directly.
The Internet provides tremendous opportunities to support the charity
of your choice directly. Don't get taken by "charity" or "someone
is in need" chain letters. E-mails that claim money will go to
a specified charity each time the message is forwarded are not true.
If your charity does not provide online giving opportunities at their
Web site, consider giving through Network
for Good which provides all registered charities in the U.S. the
ability to receive online donations.
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Demand Privacy.
Check for a privacy policy concerning the use of your name, e-mail address
or other personal information. Don't disclose personal information,
such as your address, telephone number, social security number, or e-mail
address unless you know who's collecting the information and how they
plan to use it.
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Keep Records.
Print a copy of the final confirmation screen that appears when you
have made your gift. In addition, keep a copy of your charitable gift
confirmation e-mail for your records. If you do not receive a confirmation
of the gift by e-mail (and in most cases by mail as well), do not give
to that charity online again, until you are certain they have brought
their online solicitation policies inline with these tips. In such cases,
contact the charity to make sure they received your gift and request
confirmation of the gift.
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Look For Contact Information.
A reputable charity will make certain contact information is readily
available in case you need assistance with questions, problems, or service.
The charity should provide one or more ways to reach them off line as
well as communicate with them directly online. Look for the charity's
contact address, telephone, e-mail address, etc.
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Know How Your Money Will Be Used.
The Internet provides charities with an opportunity to share more of
their work with you the donor. You should be able to learn how the charity
you contribute to plans to use the money you give to help others and
fulfill their mission. If you are not certain how the charity will use
your charitable gift, ask!
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Request Regular Information.
Your favorite charity should provide you an opportunity to hear about
their work regularly. On their Web site or through e-mail updates the
charity should provide information about how they fulfill their stated
mission. These updates should be received on a regular basis and should
not be tied only to requests for contributions.
If you would like more tips about online giving, try reading 10
tips on giving wisely .